Is Nike attempting to be the following Lululemon?

Posted on

Hear up, leggings and sports activities bra lovers (so, like, everybody): Nike is stepping up its ladies’s athleisure recreation. The mega activewear model is reportedly opening devoted “yoga pant studios” in 5,000 of its retail shops beginning November 1, with the intention of getting extra actual property in your closet and giving manufacturers that’ve held a stronghold there, like Lululemon, a run for their cash.

In response to Bloomberg, Nike is doubling down on creating extra severe, style-driven items for girls, that can be launched subsequent 12 months. With Amazon additionally reportedly releasing its personal activewear line, the one-stop-shop mannequin for stylish outfits appears to be a burgeoning pattern—and for good motive.

“This $7 billion enterprise will proceed to be fueled by extra ladies participating in sport, wellness, and exercise.”—Nike model president Trevor Edwards

Whereas Nike’s attire for males has traditionally gotten extra consideration, it’s now very switched on to the ability of girls driving the following huge health style wave. (One thing Lululemon has been laser-focused on.) “This $7 billion enterprise will proceed to be fueled by extra ladies participating in sport, wellness, and exercise,” Nike model president Trevor Edwards stated throughout a presentation. “Our progress in our ladies’s enterprise is outpacing our males’s enterprise, and it’ll proceed to take action.”

“Our ladies’s enterprise is outpacing our males’s enterprise, and it’ll proceed to take action.”

I assume it’s protected to say that leggings aren’t only a fluffy style merchandise—they’re now the Spandex rope in a serious recreation of tug of warfare that’s retail economics.

Whereas Nike may need a leg up when it comes to retailer rely (greater than a thousand, globally, in comparison with Lululemon’s 421), Lulu is aware of what it’s doing: The model did create leggings iconic sufficient to be featured in a museum, in any case. And girls-focused retailer Athleta has been chipping away the market maintain of each manufacturers with its inclusive messaging, growth into workleisure and denim, plus a diversified retail enterprise of on-line, retail, and catalog.

READ  The one wellness hack that’s modified Miranda Kerr’s life

Whereas there’s doubtless room (and demand) for all of those exercise wardrobe all-stars—your closet area might develop into extra of a difficulty than ever.

Observe these closet-organizing suggestions to make room for fall leggings. These are on sale proper now.

قالب وردپرس

Leave a Reply

Your email address will not be published. Required fields are marked *