When you like your skincare and make-up to be paraben-free, phthalate-free, and usually made up of components you’ll be able to pronounce, there are increasingly more buying choices each day: The truth is, you’ll be able to even decide up a brand new face wash or lipstick in the identical place the place you purchase rest room paper in bulk or Lisa Frank bedsheets.
And now, if you’re hitting up Madewell—the beloved purveyor of comfortable denim and delicate T-shirts—for a fall wardrobe refresh, you will get some magnificence buying finished on the identical time. As we speak, each on-line and in shops, the retailer is launching its Magnificence Cupboard, an ultra-curated collection of (solely) 40 magnificence and wellness merchandise.
You’ll be able to look forward to finding #shelfie clean-beauty staples from RMS Magnificence and Herbivore Botanicals in addition to some under-the-radar items, together with important oils from Vitruvi (the maker of some very stylish diffusers) and the aptly named French Lady Organics. Merchandise that Madewell’s workers love are what impressed the gathering—and the retailer’s marketing campaign is fronted by a handful of precise firm associates.
Regardless of 40 merchandise already being fairly darn curated, in case you’re solely shopping for a handful of things, these are those you must take a look at first.
See my prime four picks from Madewell’s Magnificence Cupboard under.
Store the choice
This juice firm and on-line comfort retailer are additionally moving into the pure magnificence recreation.