By Robert Preidt
MONDAY, Nov. 6, 2017 (HealthDay Information) — The variety of meals advertisements focusing on American youngsters has declined, however many of the advertisements they do see are for unhealthy meals, a brand new research finds.
Beneath a voluntary initiative launched in 2007, main meals and beverage firms agreed to cut back unhealthy product promoting to youngsters youthful than 12.
The research discovered, although, that youngsters nonetheless see 10 to 11 food-related TV advertisements a day, and most of them are for unhealthy gadgets equivalent to sugary drinks, quick meals, candy and salty snacks and sweet.
The researchers additionally discovered that many of the firms that agreed to the Youngsters’s Meals and Beverage Promoting Initiative (CFBAI) have ignored public well being specialists’ solutions to enhance the initiative. These have included:
- Strengthening diet requirements for merchandise firms declare are more healthy decisions that may be marketed on to youngsters,
- Increasing the initiative to incorporate youngsters as much as at the very least 14 years previous,
- Rising the kinds of media lined by the initiative to incorporate programming often watched by children, in addition to all types of advertising that attraction to youngsters, equivalent to cell apps with branded video games and YouTube movies
The research, performed by researchers on the College of Connecticut’s Rudd Heart for Meals Coverage and Weight problems, was to be introduced Monday on the American Public Well being Affiliation’s annual assembly, in Atlanta.
“The meals and beverage firms taking part within the voluntary initiative needs to be acknowledged for actions they’ve taken to cut back promoting to youngsters,” mentioned research lead writer Jennifer Harris, director of promoting initiatives on the Rudd Heart. “Nevertheless, limitations in self-regulatory pledges permit firms to proceed to promote unhealthy merchandise to youngsters.
“Moreover, elevated promoting by firms that don’t take part in CFBAI has offset a lot of the discount in promoting by CFBAI firms, and youngsters proceed to view 1000’s of TV advertisements per yr for unhealthy meals and drinks, together with advertisements for sweet, snacks, sugary drinks and quick meals that focus on them straight,” Harris mentioned in a college information launch.