WHAT IT IS:
A creamy shampoo for all hair sorts, together with coarse and color-treated hair
WHAT IT DOES:
Many shampoos (and even shampoo/conditioner hybrids) cleanse the hair by stripping it with detergent, then compensate for the harm with conditioner, says Purely Good founder Michael Gordon. This wash skips that first step, lifting grime and oil gently with important oils that additionally clean the hair.
PURELY PERFECT CLEANSING CREME REVIEW
Aloe vera, sunflower-seed oil, and peppermint oil (cleanse); primrose oil and keratin (situation)
HOW IT LOOKS/FEELS/SMELLS:
It is sulfate- and detergent-free, which means it does not lather, regardless of how laborious you scrub. It feels silky—you may skip conditioner—and has a robust herbal-peppermint scent that (fortunately) does not stick round for too lengthy.
At first, it felt unsettlingly like rubbing lotion into our scalp. However as soon as we accepted the no-lather factor, one wash made our thick, wavy hair the silkiest and shiniest it is ever been—all with out utilizing a single styling product or flatiron. Even our fine-haired tester was shocked that her hair felt clean, however not weighed down. If it is a sudsy, squeaky clear you are searching for in a shampoo, that is positively not for you. However everybody else will love how wholesome their hair feels.