How these cool retailers are giving a second life to your worn out skinny denims

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I’d wager to guess there’s a minimum of one bag of previous clothes sitting within the trunk of your automotive or beneath your mattress—maybe the results of a Marie Kondo-kick reduce brief. Nicely, if any of the objects now not sparking pleasure for you occur to be denims, there’s a very genius means you may recycle them and rating some money for a substitute pair on the identical time.

Over the previous few years, some severely buzzy retailers (suppose: Hole, American Eagle Outfitters, Bloomingdale’s, Residents of Humanity, Guess, Saks Off Fifth, and extra) have organized in-store assortment drives with the eco-friendly initiative, Blue Denims Go Inexperienced (BJGG). The group turns denim into Extremely Contact insulation, a more healthy, fiberglass various, then donates it to the reasonably priced housing nonprofit Habitat for Humanity, in addition to to be used in civic-minded buildings, reminiscent of hospitals, museums, battered girls’s shelters, and the like. And this season, two cool girl-approved, denim-driven manufacturers are becoming a member of their ranks: Madewell and Rag & Bone.

“Up to now, we’ve acquired about 1.7 million items of denim.”

“Up to now, we’ve acquired about 1.7 million items of denim,” says Andrea Sander, director of shopper advertising and marketing, strategic alliances for Cotton Included, who helped to launch BJGG in 2006. “This has resulted in 750 tons of textile waste being diverted from landfills, which supplies us the flexibility to generate over 2.7 million-square-feet of insulation.”

Practically 200Okay pairs of denims have been collected at Madewell shops alone. And proper now, you may take your undesirable denim to any of its 117 places and obtain a $20 present towards the acquisition of a brand new pair of denims. (For a restricted time, the retailer can be sending out pre-paid mailers to solicit donations with packages delivered to prospects who make purchases on-line.) In the meantime, Rag&Bone, which arguably made its vogue mark one ultra-tapered pair of thin denims at a time, is presently working a denim drive at its specialty shops nationwide via December 31, 2017.

A submit shared by Cotton (@discovercotton) on Oct 15, 2017 at 9:02am PDT

By way of the collab, prospects can obtain a 20-percent, day-of low cost on a full-price pair of denims. Each Madewell and Rag & Bone will solely settle for denims (from any model, BTW), however you may donate different denim objects you now not put on—like that teeny tiny jean skirt to procure circa 2004—immediately via BJGG.

This isn’t the one guilt-free means so as to add to your denim assortment—AYR’s Aloe jean is made utilizing only one cup of water. Plus, right here’s why this piece of activewear may change your denim altogether.

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