Drew Barrymore’s cruelty-free Flower Magnificence is coming to Ulta shops

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Out of all of the celebrities with magnificence traces—from Rihanna and Kim Kardashian to Miranda Kerr—you may be capable to name Drew Barrymore one of many OGs.

Barrymore’s model Flower Magnificence has been carried by Walmart since 2014, and now, based on WWD, her line of inexpensive (as in, most merchandise below $15) make-up is coming to Ulta shops in February. (Sure, all 500 of them.) The cruelty-free line—which admittedly isn’t completely toxin-free, however with Barrymore’s love of pure merchandise, who is aware of what the long run holds?—consists of make-up palettes, contour kits, and highlighters.

It’s all part of her aim to carry high-quality cosmetics to the lots—which, with this mega-deal, is extra like a aim attained.

“I really feel like we’re at a degree in our assortment the place we’re capable of do issues we weren’t capable of do earlier than,” Barrymore tells WWD. She additionally famous that Flower’s profitable progress is largely as a result of customers’ huge consumption of magnificence content material (suppose: Instagram and—in fact—YouTube influencers).

Two-thirds of the star’s beauty merchandise (AKA 157 SKUs) may even be accessible on Ulta’s web site. Contemplate it one other star-studded magnificence line to get your palms on.

Get extra intel from Drew—like her genius (however easy) avocado toast recipe. And that is how you can grow to be a “monetary grownup,” based on Barrymore.

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